Product Designer based in Sofia, Bulgaria.
Product Designer with 10+ years experience across various industries such as SaaS, fintech, design agencies, and gaming.
As a design leader, I have guided teams and influenced product development, including designing systems and processes.
Firm believer in data-driven decision-making, fostering collaboration, and creating user-friendly, visually-appealing, and consistent experiences.
Strong advocate of User-Centered Design, User Experience, UX research, and lean and agile methodologies to drive both team and product success.
Courses & certification
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Product-led Growth by Reforge
Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org.
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Monetization + Pricing by Reforge
A deep dive on the strategies top tech companies use to improve monetization and pricing.
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Retention & Engagement by Reforge
A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection.