– Oh hey, I’m Radi!

I’m a product designer.

Currently solving problems for people who send and sign documents online.

PandaDoc ✦Maze ✦XapoBank ✦Kraken ✦William Hill ✦PandaDoc ✦Maze ✦XapoBank ✦Kraken ✦William Hill ✦PandaDoc ✦Maze ✦XapoBank ✦Kraken ✦William Hill ✦PandaDoc ✦Maze ✦XapoBank ✦Kraken ✦William Hill ✦

About

Product Designer with 15+ years of experience across SaaS, fintech, gaming, B2B, B2C.

As both a design leader and individual contributor, I have shaped teams and transformed product development through scalable design systems and efficient processes. I lead projects end-to-end while transforming complex systems into intuitive experiences. From hypothesis through research and user journeys to prototyping, delivery and building scalable design systems, I bring clarity to complexity through user centricity, collaboration and storytelling.

Learn about me

Achievements

4×

Increased user conversion 4x and premium features engagement 2.5x through optimized onboarding and a reverse trial model for Maze.

Launched 4 successful debit card products across US, EU, and South America markets for XapoBank.

→

Led the design evolution of XapoBank from a crypto wallet to a licensed neobank.

✦

Built and scaled design teams and mentored designers.

10×

Contributed to Maze’s 10x revenue growth through pricing strategy experimentation.

⌘

Designed workspace infrastructure and access controls, enabling scalable team collaboration for Maze’s enterprise customers.

Selected work

All 10 case studies

Maze

Enterprise · Pricing2023

Reinventing Maze’s enterprise offering

Filling the gaps that made Maze's top-tier plan hard to sell to enterprise teams.

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Kraken

Growth · Referrals2025

Kraken: Unlocking Referrals

A rewards and referral system — explore the prototype and watch the walkthrough.

Read case study

Maze

Onboarding · PLG2024

Crafting a guided onboarding journey: Unlock Maze’s full potential

A guided onboarding and reverse trial that lifted conversion 4x.

Read case study

Xapo

Fintech · Cards2022

My Xapo (card) journey.

Launching four debit card products across the US, EU and South America.

Read case study

by Reforge

Courses & certification

Product-led Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org.

Monetization + Pricing

A deep dive on the strategies top tech companies use to improve monetization and pricing.

Retention & Engagement

How to understand, measure, and improve retention through activation, engagement, and resurrection.